by Kim Hull
Practically every cycling fan remembers when Road ID® began airing commercials with Bobke in 2011.
A huge hit, the commercials propelled the product, designed to keep sports enthusiasts safer when out on the road, into a commonly known brand.
Since that time, the emergency ID market has matured, with new products and services now available.
The simple ID bracelet of 3 years ago that displayed your name and a phone number has been replaced with online databases, proactive crash sensors and a variety of customization options.
Emergency ID and notification systems
While there are quite a few emergency ID bracelet & notification system options available these days, we decided to look at two that are pulling to the front of the pack – Endevr™ my ID™ and ICEdot – and have compared them with the current interactive version of Road ID.
To begin – a summary of the emergency ID bracelets and notification system product types:
Standard emergency ID bracelet: A bracelet that typically displays a few lines of information about the wearer, such as name and an emergency contact phone. No service fee is charged by the provider, but if your information changes, you have to purchase a new bracelet.
Interactive emergency ID bracelets: A bracelet that ties to an online database of information. A first-responder or medical facility is directed to a
website or phone number where detailed information such as emergency contacts, drug allergies and health insurance information can be accessed.
The bracelet owner can access the database at any time via the web and update information to ensure it is current. An annual service fee is charged by the provider.
Automatic crash notification system: Changes the notification system from passive (bracelet is worn & hoped to be noticed) to proactive by detecting a crash and notifying an emergency contact.
Emergency ID & notification systems features
Bracelet personalization: The bracelets range from no customization as far as color to having a wide variety of colors & interest personalization badges (cycling, running, Ironman, etc) available.
Medical condition add-ons: Adds a visible medical condition notification, such as a penicillin allergy or diabetic, to the bracelet.
Non-bracelet options: Stickers, ID buttons, shoe tags, etc that could be used instead of a bracelet to tie to the service’s online emergency ID & notification database.
Emergency ID & notification systems feature comparisons
At the time of this article, the following is a comparison of the features and pricing of each of the three interactive emergency ID services reviewed:
|Android app||No||In development||No|
|Sizing||Trim to fit||Small, Large,
or one size fits all
|Bracelet warranty/guarantee||Lifetime||No||ID plate only|
|Multiple colors & styles||No||No||Yes|
|Medical condition add-ons||Yes||No||Yes|
|Personal or custom interest add-ons||Ironman||No||Numerous|
|Automatic crash notification system||NA||CrashSensor||NA|
|Non-service based ID available||No||No||Yes|
|Availability||Worldwide||US & limited
Information shown on bracelet & EMT access
|City & State||No||No||Yes|
|Emergency responder access: phone||Yes||Yes||Yes|
|Emergency responder access: website||No||Yes||Yes|
|Emergency responder access: text||No||Yes||No|
|Emergency responder access: QR code||Yes||No||No|
|Emergency responder access method||QR code,
ID & PIN
|Cost per year||$10||$10||$10|
|1st yr included w product purchase||Yes||Yes||Yes|
|Multi-year discount available||Yes||No||No|
|Bracelet||$40||$20||$15 – $24|
|Automatic crash notification system||NA||$149||NA|
|Medical condition add-ons||$4.99||NA||$5|
|Personal or custom interest add-ons||NA||NA||$5|